Webnet Pakistan (Pvt) Ltd

Job Description

Role Overview: Digital Marketing Executive

Webnet Pakistan is looking for a Social Media and Meta Ads Executive who is passionate about social media platforms. If you have experience creating engaging content, running successful ad campaigns on Facebook and Instagram, and know how to build a strong digital brand presence, this role is for you. 

As a Social Media and Meta Ads Executive, you will be responsible for managing both client and internal brand pages, planning content calendars, running paid ad campaigns on Meta platforms, and continuously optimizing for engagement, reach, and return on investment (ROI).

What You’ll Be Doing

- Develop monthly content calendars for Instagram, Facebook, and LinkedIn.  

- Create engaging social media posts that align with the brand, collaborating with designers as needed.  

- Manage and run advertising campaigns on Meta (Facebook & Instagram).  

- Set up advertising funnels, integrate tracking pixels, and implement retargeting campaigns.  

- Analyze social media and ad performance, and generate monthly reports.  

- Stay updated on the latest algorithm changes and trends in social media.  

- Coordinate with clients to gather feedback, develop strategies, and plan campaigns.  

You Must Have

- 1 to 2 years of hands-on experience in social media management

- Experience managing Meta Ads campaigns on Facebook and Instagram

- Understanding of target audiences, campaign types, ad structures, and campaign objectives

- Strong knowledge of social media engagement strategies

- Basic understanding of analytics tools, such as Meta Business Insights and Google Analytics

- Excellent communication skills, creativity, and time management abilities

- Additionally, capable of writing captions and creating basic content when necessary

Bonus Skills (Not Required, But a Plus)

- Experience with Canva or basic design skills

- Understanding of WhatsApp Business API and lead funneling

- Background in TikTok ads, influencer marketing, or social media automation tools

What You’ll Get

- Competitive salary based on experience  

- Opportunity to work with top brands and engage in exciting client projects  

- A creative environment that values initiative and ownership  

- Growth opportunities in performance marketing and digital strategy  

- Team support, training, and performance-based bonuses