How Unique Content Can Help with Blog Outreach?

Blogging can be a very lucrative venture. When done correctly, it can provide a variety of marketing benefits. You can educate your audience about your brand and its offerings through blogging. It can also incite readers and make them inclined to buy your products and services.

However, all of these benefits rely on the blog’s outreach. If it cannot reach many people, then these uses and advantages might not exist. That’s why it is essential to ensure you do all you can to reach the most people.

One method of doing this is to ensure that your content is easy to read and plagiarism-free. A paraphrasing tool reliably accomplishes both of these things.

Advantages of Unique Content for Blog Exposure

These are some prominent benefits that unique content grants to a blog.

1. Protects the Blog from Rank Demotion

Blogs use SEO (Search Engine Optimization) to rank high on the SERPs (Search Engine Results Pages). Typically, a high ranking means that the blog appears on the first page of search results and is in the top five. The top five results get the most organic traffic, which is great for exposure.

However, blogs can only rank high if their content is unique. Search engines prefer to avoid duplicate material and are also very efficient at determining whether some content is plagiarized.

When they find any webpage with plagiarized content, they can penalize it by either:

• reducing the page’s SERP ranking;
• Or removing the website from their index.

Removal from the index means the website ceases to appear in the search results. This is bad for exposure, as search results are the number one source of traffic on the Internet. 

However, if you write unique content, these penalties will not be levied against your blog, and it will be able to maintain a high rank.

2. Increases the Readership

People who read blogs look for two things in the content (apart from the information):

• Uniqueness
• Readability

They want to read unique content because they are reading something new rather than old. They want to save their time reading things they already know.

The other thing they look for is readability. They don’t read blogs to test their vocabulary. They want to learn things in the most straightforward manner…which means the content must be easy to understand.

The simplest way to do that is to go through your first draft and paraphrase anything that seems challenging to peruse or seems to have been copied from a source. That is, incidentally, why paraphrasing is an essential skill for writers.

However, if you need more confidence in your paraphrasing skills, you can always get assistance from a paraphrasing tool. These tools employ AI and can rephrase the text well without departing from its original meaning.

So, by using paraphrasing tools, you can engage more people with your content. When the text is readable, the readers go through it all. This increases the dwell time, which is an SEO ranking factor—a higher dwell time results in a higher rank.

3. Can Directly Result in a SERP Rank Increase 

Unique content can indirectly help SEO by avoiding rank demotions. On top of that, it can also help you maintain and increase your place in the SERPs.

Google uses a machine learning algorithm called “RankBrain.” This algorithm measures the “user satisfaction” of each webpage using multiple metrics.

Some standard metrics are:

• Dwell time: the amount of time users spend on a page (higher is better)
• Bounce rate: the number of people that left the webpage without taking an action (lower is better)

Unique, readable, and valuable content typically increases the dwell time of a blog and reduces its bounce rate. This tells Google that the content is beneficial to the website's viewers, which can contribute to an increase in its (website’s) rank.

Conclusion 

Increasing a blog’s outreach is vital to get its best results. Technical SEO aside, content is critical to improving a blog’s exposure. 

We have seen three ways unique content can prevent penalties and improve the SERP ranking. These should give you a proper incentive to ensure your blog content is unique.