How Unique Content Can Help with Blog Outreach?

Blogging can be a very lucrative venture. When done correctly, it can provide a variety of benefits with respect to marketing. Through blogging, you can educate your audience about your brand as well as its offerings. It can also be used to incite the readers and make them inclined to buy your products and services.

However, all of these benefits rely on the blog’s outreach. If it cannot reach a large number of people, then these uses and advantages might as well not exist at all. That’s why it is very important to make sure that you are doing all you can to reach the largest number of people.

One method of doing this is to ensure that your content is easy to read and plagiarism-free. Both of these things can be done reliably with a paraphrasing tool.

Advantages of Unique Content for Blog Exposure

These are some prominent benefits that unique content grants to a blog.

1. Protects the Blog from Rank Demotion

Blogs use SEO (Search Engine Optimization) so that they can rank high on the SERPs (Search Engine Results Pages). Typically, a high ranking means that the blog shows up on the first page of search results and is in the top five. It is a fact that the top five results get the most organic traffic, which is great for exposure.

However, blogs cannot rank high if their content is not unique. That’s because search engines do not like duplicate material. They are also very efficient at finding out if some content is plagiarized or not.

When they find any webpage with plagiarized content, they can penalize it by either:

• reducing the page’s SERP ranking;
• Or removing the website from their index.

Removal from the index means that the website ceases to appear on the search results. This is really bad for exposure as search results are the number one source of traffic on the internet. 

However, if you write completely unique content, these penalties will not be levied against your blog, and it will be able to maintain a high rank.

2. Increases the Readership

People who read blogs look for two things in the content (apart from the information):

• Uniqueness
• Readability

They want to read unique content because that means they are reading something new, rather than old. They do not want to waste their time reading things they already know.

The other thing they look for is readability. They don’t read blogs for testing their vocabulary. They just want to learn things in the easiest manner…which basically means that the content needs to be easy to understand.

The simplest way to do that is to go through your first draft and paraphrase anything that seems difficult to peruse, or that looks like it has been copied from a source. That is, incidentally, why paraphrasing is an important skill for writers.

However, if you are not confident in your own paraphrasing skills, you can always get assistance from a paraphrasing tool. These tools employ AI and they can rephrase the given text very well without departing from its original meaning.

So, by utilizing paraphrasing tools, you will be able to make your content engage with more people. When the text is readable, the readers tend to go through all of it. This increases the dwell time, which is an SEO ranking factor. A higher dwell time results in a higher rank.

3. Can Directly Result in a SERP Rank Increase 

We have seen that unique content can indirectly help SEO by avoiding rank demotions. But, on top of that, it can also help you maintain and increase your place in the SERPs.

Google uses a machine learning algorithm called “RankBrain”. This algorithm basically measures the “user satisfaction” of each webpage. It uses multiple metrics to do that.

Some common metrics are:

• Dwell time: the amount of time, users spent on a page (higher is better)
• Bounce rate: the number of people that left the webpage without taking an action (lower is better)

Unique, readable, and valuable content typically increases the dwell time of a blog and reduces its bounce rate. This tells Google that the content is very helpful to the viewers of the website, which can contribute to an increase in its (website’s) rank.

Conclusion 

Increasing a blog’s outreach is vital if you want to get the best results from it. Technical SEO aside, content is the most important aspect of improving a blog’s exposure. 

We have seen three ways in which unique content can prevent penalties and improve the SERP ranking. These should give you a proper incentive to ensure that all your blog content is unique.