Improve Your SEO Writing With These 9 Magical Tips
Writing top-quality content is a time-taking task. It takes plenty of time to choose your desired topic, do detailed research, craft the content, and publish it.
If your post fails to earn traffic, this process becomes frustrating.
How do you fine-tune SEO writing skills so that your site drives more traffic?
If this question rings you, this guide has covered you. To write an excellent SEO copy, you should master these aspects:
- Topic expertise
- Good writing skills
- Know-how of SEO
Whether you want to build brand authority or drive conversions, your content needs to be highly authoritative.
Let’s dive into the recipe for improving SEO writing that all content writers and copywriters need to know.
Do in-depth keyword research.
Your written content should appear in the Search Engine Result Pages (SERPs) before impressing your target readers. It is where in-depth keyword research comes into play.
Before diving into the writing phase, you should develop relevant keywords.
The keyword research will help you know what your target audience is searching. It would help to analyze your competitors and discover what keywords they use.
Avoid copying their content. Instead, only copy the keywords.
Focus on one primary keyword
When writing SEO-centric content, people try to copy bulks of keywords and write content accordingly. This approach leads them to write a disorganized copy. How bad it is!
Therefore, you should pick a primary keyword. That keyword will help you to write title-oriented content.
Pick some secondary keywords.
Alongside primary keywords, you should also focus on additional keywords. These keywords should be highly relevant to primary keywords.
Do topic research.
To write a winning copy, you need to remember two things:
- Who your target audience is?
- What topic good fits their needs?
You can use a topic research tool to help you find what topics sound appealing to your target audience.
Write a tailor-made meta title.
Now is the time to jump into the writing procedure and start with a meta title. How to write an eye-grabbing meta title?
The text on the SERPs and points out toward the topic webpage is known as meta title. It is also called a title tag. Your content has two headings:
- Meta title that displays on the search results
- H1 shown on the article’s page
It is not necessarily crucial that both these headings are identical. It introduces your topic to the target audience. Hence, it should be of optimum quality.
Use an online word counter to write an engaging title.
Meta title has a restriction of 60 characters. Thus, you should compel readers to click on your title with these 60 characters. copy engines will not show exceeding characters if you write over 60 characters.
You can trim your meta title using an online word counter and make it more persuasive. This is where many expert writers use a word counter online tool to write clickable meta titles. It displays the total number of written characters (with and without spaces).
Using this word count online tool, you can change the font case of your title. It offers four font cases:
- Title Case
- Upper Case
- Lower Case
- Sentence Case
It is best to use “Title Case” for your meta title. Most professional SEO content writers apply this case in their title. So, write a powerful title with this free word counter tool.
Craft an optimized meta description
The brief description written under the meta title is called the meta description. It is an excellent way to persuade readers to click on your title over competitors’.
To write an optimized description, you need to follow these points:
- Write a brief description of 140-160 characters elaborating on the topic.
- Include the primary keyword in it.
- Add a strong call-to-action in the meta description.
Create an attractive H1
If you want to add more spices to your content, you should write a catchy H1. Add describing words like “where,” “why,” and “how” in your H1. This will help readers to expect what they are going to read.
To add more creativity to your SEO writing, you should use numbers like “5 best tips,” “top 7,” and many others.
Do not forget to put the entire article’s heart in the H1. Otherwise, Google will treat it as low-quality content.
Focus on content structure & readability
A decent structure is an essential component of top-quality SEO content development. It would be best to add headings and subheadings to your content. They make the content easy to read and digest.
How to make your content easy to read?
Follow these points:
- Include a table of contents at the beginning of your copy. It helps readers to reach the desired section quickly.
- One paragraph should carry a single idea. So to keep your readers on the lane, you should divide the content into smaller and manageable sections.
- Avoid dragging your content. Instead, make it long only if your topic must be conveyed with lengthy text. The longer article drives more traffic as compared to the average range.
- It does not mean you only need to write a lengthy copy at any cost. Sometimes, shorter articles can do the same magic.
- Respond to readers’ queries. You can include the frequently asked question in headings and subheadings. It will assist you in catching their attention.
- You can highlight all the vital points. Also, you can change the font of the text.
- Use bullet points because readers love reading brief information.
- Avoid writing lengthy sentences. Divide all the long sentences into smaller ones.
Include a readable URL
Like the meta title and H1, your page’s URL should also describe the page’s content. It will also tell readers what your content is about.
It needs to be very simple. The URL should also include the main keyword.
Include images in your content
Besides content, images also attract readers and make them engaged with your copy. Therefore, you add photos, videos, graphs, infographics, and other types of visuals in your article to value your target audience.
Most importantly, the image can also be a ranking and additional traffic generating factor.
Proofread and edit your SEO-focused article
Finally, make your content professional by removing all the typos, grammar, and punctuation mistakes. Proofread and edit it with a fresh pair of eyes.
Writing content that drives conversions and generates leads requires proper SEO knowledge and strong writing skills.
Now that I have provided you with nine practical tips to improve your SEO writing start crafting a top-level SEO copy.
Best of luck!