‘Short Messaging Service’, we rarely hear that long name, right?

But the word ‘SMS’ we hear often and use, 

It has become a need in our lives and is of great importance, whether for communication purposes or marketing.

IMPACT OF SMS MARKETING ON BUSINESS COMMUNICATION

What is SMS marketing?

SMS provides direct communication between you and your customers. You don’t need any third party to communicate your message about your product, discount, sale, or other things. There are various SMS marketing platforms worldwide through which you can show your brand, product, or services and reach your potential customers.

Branded SMS marketing services and bulk SMS marketing are the most accessible, most direct, and most satisfactory ways to reach your target audience. SMS has become the most essential part of companies' marketing. Companies and brands engage their customers by promoting their products' coupons, sales, programs, etc.

For example, Khaadi or J. promote their products with 15% or 20% sales this winter for their winter clothes collection and many more. This kind of marketing is beneficial for these companies and customers. People are busy in their lives, so it’s becoming rarer to watch advertisements on TV; therefore, getting an alert through SMS for their favorite product is more feasible.

MORE CUSTOMER  INTERACTION

Want to strengthen your bond with your customers?

Then go for it &  Keep it up!!!

SMS is now the most effective tool for maintaining and creating customer engagement. You can increase your interaction with them by using and utilizing polls, surveys, and contests. SMS is also the most effective, preferable, and fastest way for back-and-forth conversation. 

This is suitable for the company as it helps to interact with and communicate with customers about queries and questions. Attracting new customers through SMS bulking is a good choice.

IMPACT OF SMS MARKETING  IN  ACADEMICS OR EDUCATION

There is no doubt that SMS has brought convenience to the business world, but its features and benefits are not only limited to that field. SMS can also be a reminder for different purposes, especially in education. 

• Through SMS, different private schools, colleges, and universities are promoting their departments, scholarships, and sometimes job offers can also be seen from these SMS. 
• On the other hand, SMS serves as a reminder for fees or payment in educational institutes. News and announcements about activities, events, and sometimes urgent news can also be delivered via SMS.

IMPACT OF SMS MARKETING ON FOOD DELIVERY SERVICE

We crave delicious and variety of food, don't we?

As e-commerce continues, the food delivery business is also speeding up. It is the most critical need that arose when COVID-19 hit reality, and that is why people are now craving more delicious food and raising the need for it. SMS marketing is the finest way to build a strong connection and relationship with your customers. The benefits include on-time delivery, feasible cost, and better reach. Please feel free to contact the delivery man through SMS until your order can be delivered.

IMPACT OF SMS CAMPAIGNS ON THE AUTOMOTIVE INDUSTRY

In the automotive industry, the staff and dealers must make countless calls to their customers while dealing with the garage and showrooms. However, SMS campaigns can replace calls that last several hours, saving time and money. If you are in this industry, they will contact multiple customers, so this method is very suitable to make communication easy, time, and money-saving.

IMPACT OF SMS ON HEALTH CARE

Like other fields, SMS marketing is also increasing in health care. This industry has started using SMS for advertisement and customer support solutions. For appointments, schedule checking, tests, test reports, and reminders, SMS can be set and provided. Multiple healthcare campaigns have recently targeted SMS for reminders, side effects of medication, and positive attitudes.

IMPACT  OF  BRANDED SMS MARKETING ON TRAVELLING

SMS marketing is also active in the travel and transport field. Companies like Uber and Airlift usually promote their services, fares, and routes through emails and SMS. After your travel, they also provide you with a bill receipt through SMS. That is how SMS is a great help for getting notifications about your travel time, arrival, departure, and other updates.

IMPACT  OF SMS  MARKETING ON BOOKINGS AND RESERVATION

The revenue of hotels, restaurants, and guesthouses is increasing quickly through SMS marketing. This is a great way to keep engaging the customers and increase your loyalty. These SMS can be about your reservations, reminders about any booking and checking, etc. In even the busiest schedule, automated messages can be sent to check the pending payments.

IMPACT OF SMS MARKETING IN COMMUNICATION

If you are in business, you should be aware of the importance of communication.

Communication is an essential key for both the opening and closing of your business:

SMS marketing is very beneficial for building your market and attracting your customers. It is like an interaction between you and your customers. You can tell them about your new products, sales, and discounts. It is an easy and reliable way to interact with your customers.

IMPACT OF SMS MARKETING  ON CUSTOMER ENGAGEMENT

SMS marketing is like a channel through which you + your customers can interact and the most significant tool to engage your customers. It is two-way communication and the preferable way to communicate. You can create surveys and polls and run different SMS marketing campaigns. You can ask some questions from your customers, for example,

 Which smoothie do you prefer in this weather? 

Believe it or not, people usually respond to this type of question. Based on the results of those polls or surveys, add another menu or update the previous one to attract more customers.

OTHER BENEFITS OF SMS MARKETING

• Choose the best SMS marketing services to attract new customers besides your regular ones.
• The second most important benefit is that SMS marketing is affordable and feasible.
• The third is that this marketing platform is mobile-friendly.
• SMS is helpful in the field of recruitment as well. Now, HR contacts their candidates through SMS. They arrange scheduled meetings and communicate with their employees via SMS.